Significance of Logo- Audi

Audi Logo Meaning and History

The Audi symbol is four ceiling rings that reflect the four manufacturers of Auto Union. This Audi emblem signs the association of the brand Audi with others: Horch, DKW, Wanderer: the initial ring from at the left side represents Audi, the next represents DKW, the third is Horch, then the fourth ring is Wanderer. Its congeniality to the Olympic logo caused the World Olympic Committee to pursue Audi in World Trademark Court, where they lost.

The four rings depicted on the Audi symbol are remindful of the four oldest car makers in Germany that immersed together to found the company in 1932. Previously these motor vehicle manufacturers were independent. Their names are: Audi, DKW, Wanderer and Horch. These companies became the foundation pillars on which the modern AUDI AG is founded. The logo was lately changed in 2009, to celebrate Audi’s 100th birthday.

Logo Description

The Audi logo became recently modified some years ago, in 2009, on Audi’s 100th birthday. The minimal changes in the print, size, colour and common appearance were made. The logo is created to sign “Vorsprung durch Technik”.

It means “Progress through Technologies”. The font used became now more standardized, which appears to become simple yet modern. This new appearance to the logo reflects a message from Audi to the customers and employees about rendering more innovative and effective designs. It is considered that the new manufacturer’s logo, implemented in 2009, tries for the whole company and further reinforces its bond with Audi’s customers. The Audi logo with its 4 rings identifies the Germany’s oldest-established automaker. It symbolizes the association in 1932 of 4 previously independent motor-car manufacturers: Audi, DKW, Wanderer and Horch. These companies initiate the roots of that is today AUDI.