Land Rover
Logo Meaning and History
Land Rover is known all over the world as the
manufacturer of sophisticated, luxury all-wheel drive vehicles. However, it was
not always the case.
In 1948 Rover decided to launch an off-road
car, similar to the famous American wartime vehicle Willys and called it Land
Rover. The off-roader featured durable mechanisms, Spartan interior and proved
to be a success. As some customers were ready to pay for more comfort, the
Range Rover model was introduced in 1970. However, it was not before 1978 that
Land Rover evolved into a separate brand. Hence, the logo used from 1948 was
rather a model nameplate than the company’s emblem.
It was a black oval plate with Land Rover
inscription, the name of the assembly factory and the type of the vehicle, four
wheel drive station wagon. This emblem remained in use through late 1980s, but
model names appeared at the bottom side of it after the company was separated
from Rover.
The famous green logo dates back to 1989 as
the black nameplate was finally replaced with a proper logo. It acquired a
regular oval shape and all the inscriptions except for the company’s name were
discontinued. The Z-shaped line, connecting Land and Rover words, turned into
two small signs which are believed to reflect the company’s motto ‘Above and
Beyond’.
The dominating green colour is undoubtedly
something that attracts attention to the company’s emblem and makes it unique
in a very noble way. As the story goes, the logo designer might have been
inspired with an oval-shaped oil drop that he saw while having lunch over the
drawing table.
The company has gone through several
takeovers since those days, but the famous green logo is still decorating the
grills of some of the most sophisticated all-wheel drive vehicles, produced by
the glorious British Car manufacturer.
Logo
Description
The current Land Rover logo is an all green
oval with the company’s name on it. The oval is framed with white border. The
remnants of a Z-formed sign that used to connect the words Land and Rover on
earlier emblems can also be seen on it. Earlier versions of the logo featured
the company’s name on black background, embedded into a circumference. The
modern logo looks noble and elegant in its simplicity.
Shape of
the Land Rover Symbol
The emblem of the company is a flattened oval
which is typically placed in the right bottom side of the grill rather than in
the centre. Such positioning along with unique colour scheme witnesses the
company’s exclusive approach to car manufacturing.
Colour of
the Land Rover Logo
As a sophisticated car manufacturer Land
Rover has chosen a very specific colour for the logo. It is vivid green with
the Land Rover inscription painted white. The green colour might stand for
vitality and reflect the spirit of the brand, which is wandering far away from
grey roads, closer to nature. The white letters embody purity and dignity.
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