Cadillac
Logo Meaning and History
For over century Cadillac brand has been
recognized as producer of luxury powerful American Cars which had a great impact
on development of this automotive segment. The company was founded in Detroit
by Antoine de la Mothe Cadillac. In 1902 the brand got its official name and
crest.
There are numerous versions about the origins
of logo. There is a legend that the badge has actually been designed before
Christopher Columbus made his sensational discoveries including new land.
According to another version the father of luxury car brand originated from old
counts of Toulouse which means that he affiliated with stock belonged to Royal
French. There are numerous stories which make the history of the brand and its
logo even more exciting.
Apart from all those versions the majority of
specialists and sources are certain that Cadillac was the one who designed the
badge for his new company. It was long before the foundation of the company.
Some sources say that the crest was actually designed in 1687 when he got
married. Few people know that Antoine de la Mothe Cadillac is not the real name
of the brand’s founder. He took its during his military service at the age of
24 in order to make everyone believe that he belonged to noble blue-blooded
society. S
Such things were rather common among young
French officers during that period of time. Moreover this name turned out to be
rather useful after he decided to move to the New World. Of course, no one
there could check his true origins. With new name his also decided to borrow
coat of arms which at that time belonged to his ex-neighbour Baron Sylvester.
This coat of arms was used by Cadillac in
America. Moreover it turned out that Antoine de la Mothe was not connected with
any noble family in France. There are no slightest mentioning about Cadillac if
archives. It makes it clear that founder of the world’s leading luxury car
brands has made up his all story in order to gain success in America. By the
way the crest which can be found on Cadillac autos actually belongs to real la
Mothe noble family.
Speaking about the meaning of the logo, it is
represented as montage of authentic heraldry which consists of several pieces
and bits. Antoine decided to put them all together following his own goal.
Elements which are used in the logo are considered to be martin heraldic
adaptation. For many decades it was not changed and modified. The first
official announcement about changes appeared only in 1999. It was the first
time since 1963. Several modifications were made in 2002 and in 2014.
Logo
Description
Cadillac logo depicts bits and pieces of
authentic heraldry which are also supposed to be heraldic adoption of martin.
Badge looks like shield made of several different pieces. For almost a century
the logo featured crown on top of the shield. But in 1999 designers decided to
remove from the badge. Crest has calligraphic custom typeface which is
recognizable all over the world.
Shape of
Cadillac Symbol
Despite the fact that some people still
believe that Cadillac logo belongs to La Mothe Cadillac’s noble family coat of
arms there are no any evidences that such family has ever existed. The founder
of the brand borrowed this coat of arms and customized it according to his own
needs. It has a shape of shield coated in circle heraldic pattern.
Colours of
the Cadillac Emblem
Cadillac logo contains wide range of colours
including black, red, grey, yellow, sliver and blue. Every colour has its own
special meaning. They symbolize creativity, excellence, passion, and grandeur
and business responsibility established by the automaker.
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