Lexus Logo
Meaning and History
If someone would say that Japanese were
planning a takeover of American automotive market in the middle of 80’s he
would probably laugh into fits. Nevertheless, Japanese auto producers eventually
managed to conquer US market after several secret several meeting that were
left unnoticed by Uncle Sam.
One of such secret meetings took place in
1983 where Toyota chairman offered to start campaign that will make it possible
to represent company inn luxury segment. The main idea was to determine whether
Toyota was able to compete with American luxury cars which were famous for
their power and reliability level for over decades. Lexus LS 400 was the result
of that meeting held in 1983.
New model turned out to be a hit for US
consumers. Japanese representatives monitored the level of success and tried
everything possible in order to increase the number of sales. They also needed
an eye-catching logo that would reflect the face of new model series.
This is why it was decided to assign
“Lippincott & Margulies“consuting agency to work out new brand name and
image of newly created luxury division of Toyota. The task was given in 1986.
Few people know that several names were offered by the agency for the new
brand. They included Verone, Vectre, Calibre and others. Alexis was among best
version for the name. It was later modified into Lexis and eventually changed
its forms into well-known Lexus.
Molly Designs and Hunter Communications were
assigned to create logo for the brand. The first version of the badge consisted
of letter L which was encased inside an oval theme of steel gravy.
Representatives of Toyota said that the logo was adoption of precise math
formula. The first autos with new logo on their body were resented in 1988 at
the Chicago, NY and LA Auto Show.
Logo
Description
The main aim of designers was to create a
powerful and influential custom typeface. They truly succeeded. Overall design
is a perfect match to decorative font making the logo look rather elegant,
stylish and futuristic at the same time. Slight changes have been made from the
moment the badge was firstly introduced. It depicts letter L in an oval steel
gravy. It is simple and up-to-date at the same time.
Shape of
Lexus Symbol
Few people will doubt that Lexus logo is one
of the most memorable and recognizable symbols among other car badges. In spite
of young age it has a rich and interesting story which makes it even more
compelling. It all started with the name Alexis which was eventually reduced to
Lexis. The badge has an oval basic which represents perfection and elegance of
every model produced by this leading luxury automaker. It is simple and
eye-catching at the same time. Moreover it reflects the idea to make logo as
adoption of prices mathematic formula. Molly Designs and Hunter Communications
were assigned to create a badge in 1986 and two years later first adverts
appeared at the biggest Auto Shows all over the United States including
Chicago, New York and Los-Angeles Auto Shows. From that moment Lexus logo
turned into one of the most memorable car symbols all over the world.
Color of
Lexus Emblem
We have already noted that Lexus logo
combines simplicity and elegance. This is why you will not find wide range of
colours. The main theme of the badge is steel gravy which is used to symbolize
creativity, excellence, perfection, sophistication and modernity. Such features
can also be found in all models of the brand without any exception. This brand
is another evidence of Japanese victory on the US automotive market.
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