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Significance of Logo- Toyota

Toyota Logo Meaning and History

Toyota is one of the largest Japanese car companies in the world and the leader in automotive industry. Its logo is one of the most recognizable global emblems and is associated with exceptional reliability, innovation and great value. Yet, the famous oval logo was only introduced in 1989.

Significance of Logo- Tesla

Tesla Motors Logo Meaning and History

Tesla (American Car Brand) was named after Nikola Tesla who was a famous inventor and electrical engineer. He was actually the one who invented alternating current. Together with Thomas Edison he introduced the most efficient method of electricity transporting on long distances. By the way, AC engine is used in Tesla Roadsters. This motor originated from Tesla’s design introduced in 1882. Martin Eberhard and Marc Tarpenning gave a birth to a new innovative brand.

Significance of Logo- Subaru

Subaru Logo Meaning and History

When Subaru brand was launched as part of Fuji Heavy Industries in early 1950s, its founder, Kenji Kita, decided to name the Japanese car company after the Pleiades star cluster of Taurus constellation, translated to Japanese. Pleiades, also known as Seven Sisters, is a cluster, composed of extremely luminous hot blue stars that can be visible with the naked eye in night sky.

Significance of Logo- Rolls Royce

Rolls-Royce Logo Meaning and History

Aside from the logo depicting two R and Rolls-Royce lettering, the cars of this manufacturer are also decorated with the famous Spirit of Ecstasy. This sign is the bonnet decoration on Rolls-Royce vehicles. It represents the figure of a woman inclining forwards with the arms outstretched back from and above her. Rolling cloth runs from the woman’s arms to her behind, resembling wings. This symbol means the spirit of this car, namely, speed with absence of vibration, silence, and the mysterious harness of great force and a beautiful alive organism of superb plenty.

Significance of Logo- Renault

Renault Logo Meaning and History

Renault enters the top list of major automakers all over the globe. At the same time this brand is the major car producing company in France with a very rich history. It is specialized in manufacturing wide range of auto models, trucks, buses, tractors and other vehicles for different purposes. After it established collaboration with Nissan it turned on to one of the biggest auto producers in the world making it possible to compete with other giants of automotive industry. At the moment it has over 128 400 employees with €72.93 annual assets.

Significance of Logo- Porsche

Porsche Logo Meaning and History

The central part of the logo depicts a black horse headlong, an expression of forward putting power and an origin of the city note. For Stuttgart, founded in 950, as stud farm has had horses in the field in varying types since the 13th century. Across the application of the horse, the team of Porsche was creating a clear symbol of the relations they built with the city in which it was based. The crest possesses the outer shape of a coat of arms, while the Porsche word as the overarching inscription, the top over the whole logo, as it were, adds the highly effective picture.

Significance of Logo- Peugeot

Peugeot Logo Meaning and History

Peugeot badge is among the most enduring and recognized logos in world’s automotive history. If it was not for this badge, the company could never reach the top and become one of the most prestigious auto producers over the globe. Brand’s crest has a very rich history. Numerous versions and changes have been made over decades including Famous Lion Car Logo.

Significance of Logo- Nissan

Nissan Logo Meaning and History

From the foundation of the company in 1930s Nissan Motor Company produced both Datsun and Nissan-branded vehicles. However, according to the company’s policy, it was Datsun that provided cars for export markets and required a recognizable logo to advertise them. A simple yet clever logo was introduced — a blue rectangle with Datsun inscription in white letters, embedded into the red circle, reflecting the sun. It was a Japanese symbol and Datsun cars quickly became associated with the land of the rising sun. Nissan-branded vehicles mainly targeted the Japanese car market and a modest Nissan wording was sufficient.

The company’s designers experimented with fonts and colours, but it was not before 1984 that Datsun division was discontinued and Nissan inherited the blue and red emblem. Slight changes were introduced to the logo and the company went on with using virtually unchanged emblem that had been active since 1932. However, the company was looking for new identity and a more elegant badge to keep up with the times.

The new logo was introduced in 1988 as the blue colour was replaced with grey and the red circle turned silver. A stylish Nissan font was used as a logo from 1989 to 1990. Shifting back to the rectangle and a circle in 1990 Nissan painted the logo black and white. The circle merged with the horizontal block. After the company’s takeover by the French automaker Renault in late 1990s, Nissan was going through major restructuring to make it through financial difficulties.

The new emblem was part of this process as the stylish and modern silver and black logo guided the company into the new era.

The circle and rectangle disintegrated to add sharp and elegant look.

The latest update from 2012 saw the logo acquire gradient shades of silver and grey. Matched with the company’s new slogan, ‘Innovation that excites’, the emblem reflect the brand’s new identity but refers to long-standing traditions. Today Nissan cars are recognized for quality, innovation, elegance and have leading positions in many global markets.

Logo Description

One of the global leaders in car manufacturing, Nissan inherited the logo from its predecessor and sister company Datsun in 1984, replacing ‘Datsun’ inscription with ‘Nissan’ one. Ever since their emblem has consisted of a horizontal block with the company name, embedded into a circle. Several updates turned it into the emblem, recognizable around the world. The silver elegant sign is associated with Japanese quality, innovation and elegance and powers the company to success.

Shape of the Nissan Symbol

Like its predecessors, the present Nissan emblem features two simple geometric shapes — a horizontal rectangle with Nissan inscription and a circle overlapping it. This has been a trademark shape of Nissan logos since the introduction of the first Datsun logo back in 1930s.

Colour of the Nissan Logo

The present Nissan logo is designed in different shades of silver and black to highlight excellence, sophistication, modernism and creativity of the brand. The word ‘Nissan’ inside the logo features the black font.

 

Significance of Logo- Mercedes-Benz

Mercedes Logo History

For over a century Mercedes’s three-pointed star encircled into an orbit masterminds conservatism, reliability, first-class performance and breakthrough engineering. Although the evolution of the logo comprises more than 120 years, most of its life it has been represented by today’s badge — the triangle star, one of most well-known logotypes in the car industry.

The first edition of the logo, the word “Mercedes” surrounded by an ellipse, appeared on cars manufactured by Daimler, its predecessor, in 1902. After a while, the company introduced a new brand logo in 1909 — the glorious star of three points. Technical Director of Deutz, Gottlieb Daimler, designed it. He drew this badge on a postcard, which he mailed to his wife as far back as in 1872, vowing that one day this image would become the symbol of a car giant.

He created it as the attribute of class and perfection, meaning that three points of the star stood for the Mercedes’s dominance over land, air and sea, as its vehicles run in all the three environments. It was registered as a trademark, and one year on it was taken as the logo for cars. The emblem was put into a circle with four little stars above the circumscription “Mercedes” on its bordure in 1916.

In 1926, after the merging of Benz and Daimler, which resulted in the inception of a new German Automobile brand – Mercedes-Benz, the actual trademark was finally developed. It is a star of three pikes embosomed with a bordering with laureate wreath and the brand name on it, which still designates Mercedes cars. Since then the logo has experienced insignificant amendments, the bordering of laurel wreath morphed into an unpretentious circle.

Mercedes-Benz History

Mercedes is a big league producer of most luxury and comfortable vehicles, the car brand of ultimate recognition, development engineering and first-class performance. It is a most long-standing automobile brand, and its journey began in 1886, when Karl Benz manufactured the first gasoline-powered car. The first cars under its name were sold in 1901, and soon the first racing car, Blitzen Benz, was produced.

However, the life journey of the brand started in 1926, when Daimler-Motoren-Gesellschaft merged with Benz & Cie, thus competition turned into partnership, and the brand of Mercedes-Benz was born. It took its name after the daughter of an Austrian car-seller and racer Emil Jellinek.

Ferdinand Porsche, who became the engineer of the start-up, fully renovated the working program, and last models of Daimler became the basis of the first Mercedes-Benzes. S and SS sports series were produced under his command. Afterwards, in the 1930s, the company manufactured a 770 model, which was a success among Nazi leaders.

The company’s producing facilities were critically destroyed during World War 2, but soon it managed to recover. As consequence, first models with diesel engines appeared in the post-war time.

By the end of the 1960s, the brand gained the worldwide recognition. In 1973, Mercedes-Benz was subjected to a test, as due to the oil crisis car sales keenly went down. But in response to such a situation the producer succeeded in the designing of the most reliable model series in the history of the brand — W123.

In the beginning of the 1980s, the company enters a new niche — the market of off-highway trucks, with its offroader Gelandewagen, which earned fame for its all-terrain and reliability. In 1999 another ground-breaking event for Mercedes took place: it bought AMG that had been its official tuning company. That permitted them to produce luxury modifications of some Mercedes series, and to produce their own racing car — Mercedes-Benz CLK GTR.

This car manufacturer keeps producing flagship models of cars, tirelessly improving its advanced technology and stylish outside appearance, as “The Best or Nothing” is its slogan. This unrivalled miracle worker rules the world of automobile manufacturing turning the heads of other carmakers and setting the high standard for them.

 

Significance of Logo- Maserati

Maserati Logo Meaning and History

Though Maserati brand history started long before the foundation of the company, it was officially licensed and registered in 1914 in Bologna by Alfieri Maserati. He was born in Italy and had 6 brothers who were also skilful engineers and designers of that time. Five of the Maserati brothers dealt with auto production and development. The sixth brother who was a talented artist is believed to have designed the emblem of the famous luxury car producer.

Significance of Logo- Lincoln

Lincoln Logo Meaning and History

Lincoln is a popular brand with rich history which is now a part of Ford Motor Company. It was always famous for its luxury cars which were desired by celebrities, politics and representatives of royal families. Lincoln autos have always been associated with premium class, luxury, comfort and power. Continental is probably the best known model of this famous brand.

Significance of Logo- Lexus

Lexus Logo Meaning and History

If someone would say that Japanese were planning a takeover of American automotive market in the middle of 80’s he would probably laugh into fits. Nevertheless, Japanese auto producers eventually managed to conquer US market after several secret several meeting that were left unnoticed by Uncle Sam.

Significance of Logo- Land Rover

Land Rover Logo Meaning and History

Land Rover is known all over the world as the manufacturer of sophisticated, luxury all-wheel drive vehicles. However, it was not always the case.

In 1948 Rover decided to launch an off-road car, similar to the famous American wartime vehicle Willys and called it Land Rover. The off-roader featured durable mechanisms, Spartan interior and proved to be a success. As some customers were ready to pay for more comfort, the Range Rover model was introduced in 1970. However, it was not before 1978 that Land Rover evolved into a separate brand. Hence, the logo used from 1948 was rather a model nameplate than the company’s emblem.

Significance of Logo- Lamborghini

Lamborghini Logo Meaning and History

The Lamborghini logo shows a bull or Taurus that is the brand founder’s zodiac sign. Ferruccio Lamborghini was extremely interested in Spanish bullfighting sport that is also shown in the logo. Bullfighting is the main part of Lamborghini’s style. Furthermore many Lamborghini cars are called as famous bulls. Ferruccio Lamborghini is usually accused of logo’s similarity to Ferrari’s logo. It was not considered to be an accident from Ferruccio, who had a lingering rivalry with Ferrari.

Significance of Logo- Jeep

Jeep Logo Meaning and History

Jeep was first produced as a cheap and simple all-round vehicle. In other words it was a GP vehicle which stood for “General Purpose”. This can be one of the explanations regarding the name of the brand. Its cars were minimal with lack of comfort and built within a short period of time. This is why Jeep could also possibly stand for “Just Enough Essential Parts”.

Significance of Logo- Jaguar

Jaguar Logo Meaning and History

Jaguar was founded in 1922 as Swallow Sidecar Company and the first vehicles produced by the British entrepreneurs carried the “SS” badge on the hood. “Jaguar” was added to the name in 1935. It was not before the end of the war in 1945 that the “SS” part was removed from the logo for political reasons, meaning that the company would be named Jaguar Cars. In search of a stylish emblem to guide the brand into the future the company’s designers introduced the notorious jumping jaguar.

Significance of Logo- Infiniti

Infiniti Logo Meaning and History

The story of Infiniti brand started in November 1985. It all began with a top-secret task for Nissan (Japanese car manufacturer) managers. The main idea was to create vehicles with greater performance characteristics. At the same time it was supposed to be luxurious and stylish. The mission was to compete with main US and European luxury car producers and take leading positions in this automotive segment. The work was mainly focused on luxury ethics that went far beyond the vehicle itself to involve the entire purchasing and owning process. The idea was to meet all requirements and preferences of American consumers.

Significance of Logo- Honda

Honda Logo Meaning and History Soichiro Honda felt great passion for cars since he was a little boy. He was interested in everything connected with mechanics and auto producing industry. Not surprising that this self-taught gifted engineer always wanted to run his own auto making factory. In spite of all obstacles and downs throughout his career he was eventually noticed after designing his own pistons rings which made it possible for him to win a contract with Toyota.

Significace of Logo- Ford

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Ford Logo Meaning and History

Ford Motor Company is proud to have one of the most recognizable corporate logos in the world, the one that has been used for most of the company’s history. Yet, Ford’s first production car, Model A, introduced in 1903, featured an emblem with stylized ‘Ford Motor Company’ wording, complete with a fashionable artistic border.