Subaru
Logo Meaning and History
When Subaru brand was launched as part of
Fuji Heavy Industries in early 1950s, its founder, Kenji Kita, decided to name
the Japanese car company after the Pleiades star cluster of Taurus
constellation, translated to Japanese. Pleiades, also known as Seven Sisters,
is a cluster, composed of extremely luminous hot blue stars that can be visible
with the naked eye in night sky.
Quite naturally, Subaru logo embraced the
graphic representation of the star cluster. At the same time, the biggest star
symbolized the parental company Fuji Heavy Industries, while the other five
stars represented the companies that merged to create it, including the
automobile division, the aerospace division, the Subaru Industrial Power
Products division, the eco technology division and the buses and railroad cars
division.
The logo has evolved since 1950s as the
background colour and disposition of the stars changed a number of times.
Earlier versions featured a rather correct model of the cluster and
interconnected stars. As Subaru designers were looking for successful logo
variations, changes included gold design of the stars, red or speckled
background and slight modifications of the circling silver oval. Later on the
classic disposition of the Pleiades stars was replaced with a more attractive
and organized structure that saw the biggest star move to the upper left side
of the logo and the other five lining up in the bottom right corner. The latest
Subaru emblem update saw the blue background become lighter and acquire
gradient shades. The oval has gone more flattened.
The cars produced with this logo have become
recognized throughout the world for their Symmetrical All Wheel Drive used in
most vehicles, boxer engines and successful history in Motorsports,
specifically World Rally Championship titles earned by Subaru Impreza WRX.
Logo
Description
Subaru logo is a representation of the
Pleiades star cluster in the constellation of Taurus. Six hot blue stars are
neatly organized inside the dark blue background, standing for space or night
sky. The big star on the left also represents Fuji Heavy Industries, while five
smaller stars on the right stand for its subsidiaries, including Subaru, the
automobile division.
Shape of
the Subaru Symbol
The Subaru symbol is a flattened silver oval,
containing six four-point figures, representing stars. The biggest star rises
above the other ones in the upper left side of the logo, while the rest are
combined nicely on the right. All of them actually have different sizes.
Earlier emblems seemed less organized, but featured a more correct
representation of the Pleiades star cluster.
Colour of
the Subaru Logo
The colours of the Subaru logo are meant to
symbolize the sight of the Pleiades star cluster in night sky. Silver stars lie
on the deep blue background to form a somewhat romantic image. The oval,
completing the logo, is painted silver. The earlier Subaru emblems featured
black, red and gold colours, invariably matched with silver.
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